Creative & Markerting

Dakota Sabo

 

About Me

Creative, quality-driven professional with 20+ years of experience in content creation, branding, advertising, and multimedia storytelling. Passionate about bringing ideas to life and crafting captivating stories, whether working independently or as part of a team.


FreeLANCE, Multimedia Specialist

August 2023 - Present

  • Produce podcasts, videos, and films

  • Design branding for a mix of creative content

  • Capture portrait, landscape, event, and promotional photography

  • Manage social media accounts to foster an engaged audience

  • Film and edit commercials for web and television production

  • Managed small crews while capturing video for independent events


West Virginia University - Strategic Initiatives, Marketing Strategist & Content Creator

June 2022 - August 2023

  • Managed social media accounts for WVU Talent and Culture

  • Photographed WVU employees for use in promotional materials

  • Filmed and edited videos for web and social media

  • Created compelling graphics and posts for social media

  • Curated and distributed promotional material

  • Designed branded documents and slide decks in Adobe CC and MS Office


WVU Medicine Rockefeller Neuroscience Institute, Marketing Strategist

July 2020 - July 2022

  • Created posts and managed social media accounts for WVU Medicine and WVU Rockefeller Neuroscience Institute

  • Developed and managed website for WVU RNI

  • Assisted in communication and production for national news outlets like CNN, NBC Nightly News, The Washington Post, and Good Morning America

  • Photographed staff headshots and WVU RNI events

  • Filmed and edited patient stories for web and social media

  • Curated and distributed newsletters and promotional material

  • Participated in the development of online marketing strategy

WVU RNI Facebook

WVU RNI Twitter

WVU RNI Website


Nexstar Media Group, Inc. (WBOY-TV), Creative Services

January 2013 - July 2020

  • Edited video content for commercial production, including 10,000+

  • commercials for television, digital, and long-form material for showcase

  • Created brand identities for clients across mobile, digital, and TV platforms

  • Mixed and recorded audio for TV, digital, and radio

  • Advised clients and account executives on production-related design

  • Trained production staff on production software

  • Created digital ads for web and mobile distribution and advised production staff on digital ad creation

  • Worked with news and engineering departments on producing and

  • managing branding material (station bugs, looping backgrounds, etc.)


Fuhss, Owner & Creative Director

December 2015 - Present

  • Produce podcasts, videos, and films

  • Design branding for a mix of creative content

  • Manage social media accounts to foster an engaged audience


4 Local Obits, creative services

December 2018 - January 2020

  • Developed video and digital ad designs for marketing of one of the country’s largest online obituary services

  • Created daily video obituaries for funeral homes across West Virginia and Maryland


Freelance Video Production

September 2005 - May 2015

  • Filmed and edited commercials for web and television production

  • Managed small crews while capturing video for independent events and corporate functions


Scottish Heritage Society of North Central West Virginia, Volunteer Coordinator

March 2009 - August 2012

  • Recruited and coordinated volunteers


WVU Department of Communication Studies, Web Content Intern

Jan 2012 - May 2012

  • Curated website content

  • Captured and edited promotional video


Mt. Angel Christian Television, Director & Production Manager

March 2006 - August 2008

  • Produced and directed over 100 thirty-minute television episodes for broadcast

  • Managed video production staff and on-air talent

Skills

 

Interests

Podcasts
Photography
Filmmaking
Storytelling

Education

West Virginia University, 2008 - 2012

B.A. COMMUNICATION STUDIES
GPA: 3.88
Graduated Summa Cum Laude

Awards

Phi Beta Kappa National Honor Society

Lambda Pi Eta National Honor Society

Golden Key International Honour Society

Phi Kappa Phi National Honor Society

Phi Sigma Theta National Honor Society

Alpha Lambda Delta Honor Society